An American?s Guide to Doing Business in Latin America: Negotiating contracts and agreements. Understanding culture and customs. Marketing products and services / Lawrence Tuller
This is an excellent book for learning more about managing multicultural organisations. Already in its second edition after being first published in 1995, it has improved. The COM or Cultural Orientation Model integrates all the cultural dimensions of famous authors Hofstede, Hampden-Turner and Trompenaars, Stewart and Bennett/Rhinesmith, Kluckhohn and Strondtbeck/Hall and Edwart Hall into a cartwheel. br / br /Though the authors are very much pro-convergence (even claiming in Chapter 1 that Global harmonization of consumer buying preferences will dominate certain industry-goods and services-sectors.) as to Globalization they manage to build up a comprehensive argument about the high role of culture in the process of organizational globalization. br / br /Busy international managers could find the approach of breaking the complexities of cultural differences into value orientations a bit theoretical in the absence of case examples and critical incidents.
If you've ever considered writing a book as a way to promote your business, this is your shortcut. Sophfronia Scott's book begins with the end in mind, by walking you through how to set up your lead generation program before you even start writing page one of your book. My copy of Doing Business By The Book now has huge sections underlined and page after page with the corner folded down so I can go back to her many smart ideas and recommendations. I've published four books, and this is the best thing I've ever read on how to use a book to build a bus
This is a great book for those doing business in China. Not only does this book cover social norms and behaviors, but gives background information on why these social norms exist. This leads to a broader understanding of the Chinese and makes for an interesting read.
David Steward does an excellent job presenting biblical principles that any CEO, leader, or follower of Christ should not only follow in the business setting, but also to lead their life. br / br /Each lesson (chapter) is 2-3 pages long and are supported through David's real world experience and stories.
A collection of published papers by a range of authors, from management consultants to business school professors. 5 of the 8 papers were published in 2003, using data mostly from early to mid 90s. Unfortunately, much of the analysis no longer make sense. As an example, one of the papers referring China chasing a growth rate of 9 %. In 2008, this growth rate feels like a mild recession. Much of the marketing strategies doesn't translate well to today's China either. In one paper the author advocate using the "official channels" of States sponsored paper, TV and radio programs. Arguing the fancier approach (posters, glitzy commercials, prime space placement, ...etc) and brands marketing has no effect on Chinese consumers. Not sure how much of this was true even when the book was first published in 2004.
