This is a good book and it has a number of great ideas and I learned a lot reading it. But,I'd like to see more detail on those ideas. For example, the books talks about the right way to set up adgroups, but doesn't talk about the logic behind grouping keywords.
It really rock's even if it's a promotional material
It's incredible, but I never could imagine, that I will give 5 stars to book, that makes advertising of authors book. br /But it's really rocks! There is a numerous new insights, and a-ha moments in. After a more than 5 years in PPC and SEM in general i found this book short, juicy and lot of gems rich. It's really, a good surprise.
Worth the purchase - For the experienced ADWORDS expert
Because of this book, we have altered the way we sell our PPC product. Not knowing this information can be fatal to your long term goals. I only wish it could have been a little thicker.
Technology simplified
Found out about Richard Stokes from Perry Marshall. Amazing break down of what to do to be in control of my Adwords campaign. Neat little tricks and ways to save money. Technical but understandable. I'm seeing competitors' ads falling away because they apparently haven't read this book.
The top 3% really do dominate Google AdWords...
...and only the owner of a company like AdGooRoo could write this, explaining why and how. It's one thing to look at search results and study your Google account; it's another to gather data from thousands of companies and show exactly what works and does not. That's what Richard has done with this book. br / br /As author of The Ultimate Guide to Google AdWords having taught hundreds of thousands of people how to advertise on Google, I was elated to see Richard put hard numbers on many things I've believed but was unable to prove. br / br /Richard shows: br / br /--Specific types of keywords and searches and how they relate to buying behavior br / br /--Hard factors that influence Quality Score and Click Thru Rate br / br /--Information that is very hard to get from Google, like % ad exposure and relationships between bid price, ad position, Click Thru Rate and Conversion Rate br / br /Richard explains the inner workings of Google's formula, revealing why ultra-relevant advertisers get a wonderful advantage of being served *all* the available clicks and not just a portion. If you're up against competition who is in that enviable position, you need all the intel you can get. br / br /This book is not for beginners. I really don't see that as a problem, though, there are plenty of books that do that (such as my own). There's a whole class of Google advertisers who know all the basic stuff but are still perplexed by Adwords. They're in hyper-competitive markets duking it out with hundreds of bidders and they need advanced info. This book is perfect for them.
| Description: |
This is a good book and it has a number of great ideas and I learned a lot reading it. But,I'd like to see more detail on those ideas. For example, the books talks about the right way to set up adgroups, but doesn't talk about the logic behind grouping keywords.
It really rock's even if it's a promotional material
It's incredible, but I never could imagine, that I will give 5 stars to book, that makes advertising of authors book. br /But it's really rocks! There is a numerous new insights, and a-ha moments in. After a more than 5 years in PPC and SEM in general i found this book short, juicy and lot of gems rich. It's really, a good surprise.
Worth the purchase - For the experienced ADWORDS expert
Because of this book, we have altered the way we sell our PPC product. Not knowing this information can be fatal to your long term goals. I only wish it could have been a little thicker.
Technology simplified
Found out about Richard Stokes from Perry Marshall. Amazing break down of what to do to be in control of my Adwords campaign. Neat little tricks and ways to save money. Technical but understandable. I'm seeing competitors' ads falling away because they apparently haven't read this book.
The top 3% really do dominate Google AdWords...
...and only the owner of a company like AdGooRoo could write this, explaining why and how. It's one thing to look at search results and study your Google account; it's another to gather data from thousands of companies and show exactly what works and does not. That's what Richard has done with this book. br / br /As author of The Ultimate Guide to Google AdWords having taught hundreds of thousands of people how to advertise on Google, I was elated to see Richard put hard numbers on many things I've believed but was unable to prove. br / br /Richard shows: br / br /--Specific types of keywords and searches and how they relate to buying behavior br / br /--Hard factors that influence Quality Score and Click Thru Rate br / br /--Information that is very hard to get from Google, like % ad exposure and relationships between bid price, ad position, Click Thru Rate and Conversion Rate br / br /Richard explains the inner workings of Google's formula, revealing why ultra-relevant advertisers get a wonderful advantage of being served *all* the available clicks and not just a portion. If you're up against competition who is in that enviable position, you need all the intel you can get. br / br /This book is not for beginners. I really don't see that as a problem, though, there are plenty of books that do that (such as my own). There's a whole class of Google advertisers who know all the basic stuff but are still perplexed by Adwords. They're in hyper-competitive markets duking it out with hundreds of bidders and they need advanced info. This book is perfect for them.
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